DiGi-Telecommunications Sdn Bhd (“DiGi”) has announced its partnership with global music streaming service, Deezer, as part of its ongoing strategy to drive mobile Internet lifestyle by enriching customers’ mobile experience with relevant digital services. With this partnership, customers can enjoy free Deezer Premium+ with selected packages. This positions DiGi as the first mobile service provider in Malaysia to work with the French-based online music streaming service.
Customers who sign up with selected postpaid, tablet and broadband plans for smart devices, or purchase bundled packages for smart devices, can enjoy 3 months of free subscription to Deezer Premium+. Customers can also opt for a special package under Deejay at RM8.00 per month, which includes access to DiGi CallerTunes playlist.
Praveen Rajan, Head of Products – Internet & Services for DiGi explained: “Music streaming is gaining more followers every day as evidenced by the 26 million people who are using Deezer today. Thanks to a global framework agreement with Telenor Group, DiGi is able to create more value for our music-loving customers to enjoy the Deezer premium service, This latest collaboration with a key Internet player fits perfectly with our intention to build an ecosystem of digital services to deliver a richer Internet experience for all customers as part of our efforts to deliver Internet For All.”
“We are excited to work with companies across the globe to offer a brand-new music experience unlike any other to date, and we believe that partnerships with mobile operators like DiGi are an effective way to extend our reach and proposition to a whole new group of people who appreciate music and variety. With Deezer, users can listen and create multiple playlists for any occasion, wherever they go. They can discover and enjoy music from a wide selection of music genres that would appeal to any generation, thanks to the support from major music labels like Sony Music, Warner Music and Universal Music as well as independent labels,” said Clément Goss, Deezer’s Business Development Manager for Asia Pacific.
“To further optimise Deezer’s global platform, DiGi intends to work closely with the local indie labels to help them promote homegrown talents to a wider audience and continue to deliver money-can’t-buy experiences to our music-loving customers. The music industry is evolving into the online digital format and many upcoming artistes are taking this route to promote their music creations. Together with Deezer, DiGi aims to introduce our talented homegrown talents to the international audience via Deezer’s global platform. In particular, I am delighted to share that Aizat Amdan, our Friend of DiGi and recent winner of Anugerah Juara Lagu 27, will be the first artiste we are supporting and DiGi subscribers will now be among the first to preview the latest tracks from Aizat’s newest album before its official launch in May,” added Praveen.
The Anugerah Industri Muzik winner was the highlight of the launch as he performed a track from his upcoming album, Aizat Amdan for the first time before a live audience. “I am grateful that DiGi has given me the opportunity to give something back to my fans. Starting today, fans can listen to my latest single, Dwihati via downloads and streaming on Deezer, weeks before the official launch of my latest album in May. I believe that this partnership between DiGi and Deezer will be beneficial to the local music community by making it easy for us to expand our promotional efforts to the music streaming platform, and create more awareness for Malaysian artistes on the international music scene,” said Aizat.
